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"I
would like to say that I have been very pleased with all
the work you have carried out on my behalf. I feel that
the website is state of the art for the industry I am in
and although improvements will have to be made from time
to time, it is a great asset to the business at the moment.
I feel, thanks to your help, very optimistic about the merchandise
too."
Jeff
Horton, Manager
Client
The 100 Club: The most celebrated live music venue in Europe
and one of the most famous in the world.
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Requirements
The 100 club located in 100 Oxford Street is well renowned within
the music industry. It has a good reputation for putting on world
famous bands as well as little known artists that later go on
to huge success.
The website
therefore had a great opportunity to communicate the club and
its history to a world-wide audience as well as with the regular
UK based clientele. The web provides a more cost-effective way
of communicating with many customers and one prime aim was to
display the monthly gig listings.
The 100 Club
also required the website to stem the flow of phone calls by directing
queries towards the website. This would free up staff time allowing
them to spend this on more profitable areas of the business. Another
requirement was to provide a further revenue stream via the selling
of merchandise over the site.
Solution
Phase One: Website
Chaplin Multimedia provided a website that was clear and promoted
the 100 Club brand to the world. It consisted of a history section
with photo's of artists, hiring the venue, location map amongst
other items. The website was also ideal for Chaplin Multimedia's
Website Administrator Facility™ (WAF™) to allow staff
members to log in and update the gig listings and a FAQ section.
Phase Two:
E-commerce & Product design
Chaplin Multimedia designed merchandise for the 100 Club in the
form of T-shirts, Sweatshirts and Record Bags. The next stage was
to sell them through the site. Chaplin Multimedia also developed
the e-commerce system, shopping basket and checkout system, which
enabled this.
| Technologies
used: |
HTML
/ ASP / Access / PhotoShop / Fireworks / Dreamweaver / Freehand |
| Services
used: |
Website
Design & Development / Product Design Consultancy / Technical
Support / E-commerce / Training |
Further
notes
Since launch the site has steadily increased in visitors
and through the addition of an e-mail box on the homepage, has collected
over 1000 e-mail addresses which will be used in a permission marketing,
news letter campaign.
If
you wish to make your website work smarter call 01923 336 051
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